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TV Communication and New Internet Website!

TV Communication and New Internet Website:
Corine de Farme launches a powerful multi-media communication plan in order to raise awareness concerning its new positioning based on naturality-pleasure.

A first wave of advertising will begin at the end of August/beginning of September and the second in November: each will broadcast three complementary commercials. The three commercials will each deal with the new range of nature products: woman products - face and body care, shower products and baby products.

The objective being to increase the brand's exposure and the unique positioning of its products: naturality, high tolerance and pleasure.

The TV commercials will also be found on the Web (aufeminin.com, Journaldesfemmes et Doctissimo): 60 million contacts

The new Internet site reflects the brand's "cosm-ethics" identity: the vegetable labelling perfectly illustrates Corine de Farme's new message: "Naturally". A space is reserved for each family of products with a presentation video called "Our Vision".
Innovation! Creation of the Corine de Farme Tree of Well-Being which creates a discussion forum with Internet users from many Trees of Well-Being.

Beauty & Well-being advice is given for seven themes:
- Women: Natural Beauty Products, Skin Care, Sun Face Care, Sunscreen
- Babies: Product Types, Care, Good Care, Proper Things to Do

A Corine de Farme expert will answer questions asked. Internet users can also give their opinion, which enhances interactivity and makes the site interesting and dynamic. A true dialog thus exists between the brand and consumers. www.corinedefarme.com

Péo Léo is the agency which created the site and TV Low Cost Agency was in charge of the television commercials.