
Fantastic news for the Corine de Farme brand: Corine de Farme and the Miss France competition have just become partners!
Since 23 July, Corine de Farme has featured on French TV channel TF1 as sponsor of the "50 Minutes Inside" programme, broadcasted on Saturday at 18.50.
The TV campaign which resumes in November, will last until the end of 2011 and the election of Miss France 2012.
From September to November 2011, our products will be sampled during the Regional Miss France Elections.
From October 2011 in stores, Corine de Farme will kick start its partnership with the Miss France competition on its Face & Body Care and Body & Shower Care range:
- All products will carry the "Chosen by Miss France" logo.
- Miss France promotional items will be available for retail outlets: POS posters...
As soon as Miss France 2012 is elected, her image will become the focal point of our marketing campaign.
It is an exceptional plan of action, strong and powerful, perfectly suited to the core values of our brand.
A real booster for our sales!