Following a positively sunny season, Corine de Farme renews its position as the 4th market player (in terms of market share volume – Nielsen HMSM data – June-September 2018) in the sun protection category.
The brand’s range enriched with all-natural Tahitian gardenia is appealing to more and more female consumers in search of effective formulas with the sweet scent of a holiday getaway. To maintain in-store sales, Corine de Farme follows an annual all-round marketing plan, covering digital, TV and press channels.